An Iconic Brand Facing an Inspiration Challenge

Since 1974, La Chaise Longue has been part of France’s unique gift culture. Its catalog of thousands of products—spanning playful items, decor, tech gadgets, and humor—has fueled its success but also created complexity.

How can every customer find “the perfect gift” without feeling lost in abundance? The challenge was clear: make online browsing as simple and inspiring as strolling through a physical store.

The Innovation That Changes Everything: The Gift Idea Machine

Born from the collaboration between Humind and La Chaise Longue, the Gift Idea Machine has become the website’s central entry point.

Accessible from the homepage, it invites visitors to interact with artificial intelligence around their needs:

“A gift for a book lover,” “I’m looking for a funny mug,” “Something for my best friend.”

Humind’s system translates these natural intentions into highly personalized recommendations drawn from the brand’s extensive catalog.

The experience is playful, smooth, and engaging—the shopper enjoys the process, discovers unexpected products, and moves to purchase more easily.

“This Gift Idea Machine created an instant ‘wow’ effect. Our customers play, explore, and find—most importantly, they buy faster. It’s a new way to navigate an e-commerce site.”

Jonathan Gotheil

E-Commerce Manager, La Chaise Longue

Intelligent Support on Product Pages

Alongside the Gift Idea Machine, La Chaise Longue deployed Humind’s FAQ directly on product pages.

Located next to the “Add to Cart” button, it instantly answers frequent questions—about materials, dimensions, suitability for specific people or occasions, and usage tips.

This “micro-guidance” approach reassures shoppers at key moments and eliminates last-minute hesitation.

“Humind’s brilliance lies in understanding our customers: they need reassurance as much as inspiration. The FAQ operates at the right place, at the right time, and that makes all the difference in conversion.”

Jonathan Gotheil

E-Commerce Manager, La Chaise Longue

Tangible, Measurable Results

Since Humind’s technology was introduced across the customer journey:

• +19% increase in add-to-cart rate on sessions where the experience is activated
• Significant growth in session duration and average basket size, driven by product discovery
• Thousands of monthly interactions through the Machine and FAQ, showing strong visitor adoption

Why This Collaboration Stands Out

• Originality: The Machine makes gift hunting fun and intuitive—true to La Chaise Longue’s spirit.
• Simplicity: The system removes friction from navigating a dense catalog.
• Performance: Humind’s technology proves its direct impact on large-scale conversion.

Inspiration as a Conversion Engine

With Humind, La Chaise Longue is no longer just “the specialist in gift ideas.” It has become the intelligent inspiration engine of its field.

This collaboration shows that artificial intelligence can combine performance and shopping pleasure, giving new life to e-commerce—where every search becomes an experience and every idea turns into a purchase.