The Challenge: Confidently Navigating a Complex Universe
In the abundant universe of high-quality dietary supplements, choosing the right product can be intimidating, even for seasoned customers. Supersmart, a European pioneer, offers over 400 demanding references, accessible across seven multilingual websites. The ambition: for every visit to transform into a seamless and personalized experience - where every need for prevention, performance, or well-being finds its solution with complete confidence.
The Demand for Tailor-Made Guidance
The growing diversity of the range and the increase in traffic make the mission complex: to guide, reassure, and support every customer, from novice to expert, in the face of a multitude of choices. Supersmart’s objective: to offer advice as reliable as an in-store exchange, even online and at scale.
Humind: AI Deployed Throughout the Customer Journey to Convert
With Humind, the online purchasing journey becomes fluid and intuitive: from the first click to adding to the cart, the AI guides, advises, and reassures. On the homepage, it welcomes each visitor, detects their needs, and suggests the most relevant products based on their profile and health goals. In a few seconds, the experience becomes personalized and engaging.
“Integrating Humind allowed us to further elevate the standard of our online service. Our team sees every day that customers are better informed, confident, and that they purchase faster.”
Kenny Cuoq
CEO, SuperSmart
The AI FAQ: Eliminating the Last Doubts Before Purchase
Just before the act of purchasing, Humind's intelligent FAQ intervenes at a key location: next to the “add to cart” button. It anticipates and instantly answers precise questiont, about an ingredient, a dosage, a synergy, or a formula difference - while adapting its teaching approach to the customer's level of expertise. This contextual dialogue transforms hesitation into decision.
A Custom AI Serving Customers and the Brand
Trained on the entire Supersmart catalog, Humind detects the level of expertise of each customer and adapts its language: clear popularization for novices, precise argumentation for connoisseurs. The result: every user gets the right answer, at the right time, in their language, in a format that reinforces confidence.
“We notice a real evolution in how our customers question us. Humind precisely eliminates doubts where it matters, which has a visible effect on our conversion rates.”
Emilie (Nollet) Nicod
Head of Growth, SuperSmart
Quantifiable Impact and Unprecedented Engagement
- +21% conversion rate: Humind's presence makes all the difference at the key moment.
- +19% average basket value: Customers aided by the AI not only buy more, but better.
- Tens of thousands of customer interactions every month: demonstrated effectiveness at scale.
Towards a New Era of Digital Advice
With Humind, Supersmart no longer just informs: every digital contact becomes an individualized experience, a source of trust and loyalty. AI is no longer a gadget: deployed at the right time, with the right message, it is generating concrete, lasting, and measurable results today.
Join the brands that are transforming the customer relationship. Test Humind under real-world conditions and discover how your ambitions can come to life.
Acerca de esta empresa
Supersmart is a European pioneer in nutritional supplementation, known since 1992 for its specialized catalog of over 400 scientifically validated formulas. Positioned in the high-end and longevity market, the brand serves a demanding clientele that often requires technical expertise to navigate its extensive range of products.
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mars 2025
