Last Updated: 02/12/2025

Preamble

Humind SAS (hereinafter "Humind," "we," "our," or "us") places the protection of your personal data at the core of our priorities. This privacy policy details our commitment to protecting your privacy when using our website www.thehumind.com, our AI Shopping Assistant, and all our services (collectively referred to as the "Site").

1. Who We Are

Humind SAS is a French company specializing in artificial intelligence for e-commerce, headquartered at 74 Boulevard Victor Hugo, 93400 Saint-Ouen-sur-Seine, France. For any questions regarding your data protection, you can contact us at privacy@thehumind.com.

2. Information We Collect

Automatically Collected Data

When you use our services, we automatically collect certain technical and navigation data. This information includes your IP address, browser type, operating system, and information about your use of our site, such as pages visited and time spent on each page. This data is essential for ensuring the proper functioning of our services and improving your user experience.

AI Shopping Assistant Interaction Data

When you interact with our AI Shopping Assistant, we record the content of your conversations and your expressed preferences. This data allows us to personalize your recommendations and improve the relevance of our artificial intelligence suggestions. Conversations are analyzed in aggregate form to enhance service quality while respecting your privacy.

Information You Provide Directly

You may choose to provide us with certain personal information, particularly when contacting us or creating an account. This information may include your name, email address, and shopping preferences. We only collect this data when necessary for providing our services or when you choose to share it with us.

3. How We Use Your Information

Service Delivery and Improvement

The primary purpose of collecting your data is to enhance your online shopping experience. We use the information gathered to personalize our AI Shopping Assistant's recommendations and adapt our services to your needs. Analyzing interactions also helps us identify areas for improvement in our technology and optimize our recommendation algorithms.

Analysis and Statistics

The collected data is used to generate analytical reports for our business clients. These reports are systematically anonymized and aggregated, ensuring that no personally identifiable information is shared. These analyses enable us to measure the effectiveness of our services and identify shopping behavior trends to improve the user experience.

Communication and Support

We use your contact information to respond to support requests and keep you informed about developments in our services. If you have consented, we may also send you information about our new services or relevant news. You can unsubscribe from these communications at any time.

4. Legal Basis for Processing

Our data processing activities rely on different legal bases depending on their nature. Processing may be based on your explicit consent, particularly for sending marketing communications. It may also be necessary for the performance of our contract with you, as in the case of providing our AI Shopping Assistant services. Some processing is based on our legitimate interests, such as improving our services, while ensuring these interests do not override your fundamental rights and freedoms.

5. Data Retention

We retain your data for a limited period, determined by the purpose of its collection. Navigation data is kept for a maximum of 13 months. Conversation histories with our AI Shopping Assistant are retained for 24 months to enable continuous service improvement. Customer account data is maintained throughout the business relationship and archived for three years after the last contact.

6. Sharing Your Information

Within Our Organization

Access to your data within Humind is strictly limited to individuals who need it to perform their duties. Our employees are bound by strict confidentiality obligations and regularly undergo data protection training.

With Our Partners

We work with carefully selected technology partners to help us deliver our services. These partners only have access to data strictly necessary for performing their tasks and are bound by contracts ensuring your data protection.

7. International Data Transfers

In some cases, your data may be transferred to countries outside the European Union. These transfers are governed by appropriate safeguards, particularly the standard contractual clauses approved by the European Commission. We ensure your data receives adequate protection and that appropriate security measures are in place.

8. Data Security

The security of your data is our absolute priority. We implement strict technical and organizational measures to protect your information against unauthorized access, modification, disclosure, or destruction. These measures include data encryption, strict access controls, continuous system monitoring, and regular security audits.

9. Your Rights

Data protection legislation grants you several rights that we are committed to upholding. You can access your data, have it corrected if inaccurate, or request its deletion under certain conditions. You also have rights to restrict processing and data portability. To exercise these rights, simply contact us at privacy@thehumind.com. We will endeavor to respond to your request promptly.

10. Cookies and Similar Technologies

Our site uses cookies and other tracking technologies to improve your browsing experience and our services. These technologies help us understand how you use our site and personalize your experience. You can control cookie usage through your browser settings or our cookie management panel.

11. Changes to This Policy

This privacy policy may be updated periodically to reflect changes in our data protection practices or regulatory requirements. In case of substantial modifications, we will inform you by email or through a notification on our website.

12. Contact Us

For any questions regarding this privacy policy or the processing of your personal data, please don't hesitate to contact us at privacy@thehumind.com'. We are committed to addressing your inquiry promptly.

This privacy policy is governed by French law. Any disputes relating to its interpretation or execution fall under the jurisdiction of the Paris courts.