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đŸ›ïž What's up E-commerce – July 24, 2026

The e-commerce news of the week you can't afford to miss! Trends, events & tools, all in under 5 minutes 🛒

đŸ›ïž What's up E-commerce – July 24, 2026

The e-commerce news of the week you can't afford to miss! Trends, events & tools, all in under 5 minutes 🛒

This week, online commerce is moving forward on several fronts: mixed performance in France, new acquisition tools, consolidation of payment infrastructure and the rise of AI. Platforms are working to smooth every step of the journey, while regulators are reminding everyone that open ecosystems and consumer choice remain decisive. Here are the fifteen verified announcements of the period.


📱 E-commerce & Shopping

📉 ShowroomprivĂ©: the marketplace grows by 40.9%

In France, the GMV of Showroomprivé's marketplace is up 40.9%, while the group's GMV falls 5.2% and its revenue 8.9%. GMV nonetheless returned to growth in June, up 2.2%. (actusnews.com)

đŸ›‹ïž Vente-unique.com accelerates in the third quarter

In France, Vente-unique.com posted quarterly revenue of 61.9 million euros, up 23.4%. Over nine months, its total business volume reached 248.682 million euros and its marketplace commissions grew by more than 70%, with the marketplace now accounting for 19.5% of e-commerce business volume. (actusnews.com)

🏬 Digital supports Fnac Darty's half-year

In France, Fnac Darty's online sales are up 4.2% and now exceed 21% of group sales. Click & Collect accounts for nearly half of online sales, while half-year revenue reached 4.457 billion euros, up 0.6% on a like-for-like basis. (fnacdarty.com)

👗 Reformation kicks off its IPO roadshow

In the United States, Reformation has launched the roadshow for its initial public offering. The transaction covers 14,062,500 shares, with an expected price range of 15 to 17 dollars per share, subject to market conditions. (prnewswire.com)

⚖ The European Union fines Google 890 million euros

In the European Union, the Commission has fined Google 460 million euros for self-preferencing its own services in Search and 430 million euros for restrictions limiting steering to alternative, often cheaper, purchase channels on Google Play. (digital-strategy.ec.europa.eu)

💳 Ant International raises around 1.2 billion dollars

From Singapore, Ant International has closed a Series A of around 1.2 billion dollars. The funds are intended to support its global expansion and its innovations in merchant payments, account management, financial services and agentic commerce solutions. (businesswire.com)

🎼 Neon Commerce raises 13 million dollars to grow DTC in video games

In the United States, Neon Commerce has closed a 13 million dollar Series A with Krafton as a strategic investor, bringing total funding to 27 million dollars. Its platform helps game publishers directly manage payments, fraud, tax, compliance, loyalty and player relationships. (pocketgamer.biz)

đŸ·ïž Saudi Arabia prepares three months of exceptional sales

The Saudi Ministry of Commerce has announced an exceptional promotional season running from 1 August to 31 October 2026. The scheme will cover both physical stores and merchant websites in order to support commercial activity, tourism and consumer spending. (spa.gov.sa)


📣 Marketing & Ads

🎯 Shopify extends Shop Campaigns to the United Kingdom

In the United Kingdom, Shopify is opening Shop Campaigns to newly eligible merchants. They can promote their offers on Shop, Meta, Google, X, Snap and Pinterest, set their acquisition cost and pay only when a sale is made, with no charge for impressions or clicks. (retailtimes.co.uk)

📈 Salesforce expects AI agents to surge during the holidays

Globally, Salesforce forecasts that conversational agents will generate 20% of e-commerce traffic during the 2026 holiday season. In the second quarter, global digital traffic grew 18%, orders 1% and traffic from social networks 29%. (salesforce.com)


đŸ€– AI & Tech

🧭 The French competition authority calls for opening up agentic commerce

In France, the authority is warning about the risks tied to limited interoperability, data portability and control of standards by dominant players. It recommends agentic commerce standards that are transparent, open and developed collaboratively. (autoritedelaconcurrence.fr)

🔎 Google rolls out its AI search features in France

Google is making AI Overviews and AI Mode available in France on mobile, desktop and apps, with text, voice or image search, Gemini 3.5 and Search Live. A new Search Console control also lets publishers manage how they appear in these AI features. (blog.google)

💡 Lightspeed expands its vision of unified commerce

From Canada, Lightspeed has unveiled new features for retail and hospitality, covering payments, fulfilment and operations. On the retail side, its AI Assistant can now generate sections of merchant websites. (prnewswire.com)

đŸ€– Zalando invests in Sereact's warehouse robotics

In Germany, Zalando is joining Sereact's Series B as a strategic investor, taking the round from 110 to 116 million dollars. The group is particularly interested in AI automation of warehouse returns. (tech.eu)

đŸŽ™ïž Deliverect and SoundHound automate voice ordering

From Belgium and the United States, Deliverect and SoundHound AI are partnering to turn voice into orders sent straight to kitchens. The solution covers drive-through, phone, kiosk and in-car ordering in more than 100 languages, with over 550 POS integrations in more than 50 countries. (prnewswire.com)


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#Ecommerce #DigitalMarketing #OnlineSales #News #EcommerceNews #Business

Photo of Alexis Hespelle, author of this article

Alexis Hespelle

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